The designer jeans craze in the '70s and '80s was like some sort of mass delusion — the culture was brainwashed by the idea of a perfect-fitting jean we could disco-dance, roller-boogie and strut through crowded environs in, all the while wiggling, but not jiggling, our junkless trunks. Maybe your body really is "only a…
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I Believe In Labels!: Remembering the ’70s & ’80s Designer Jeans Craze

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